According to Max Black from Two Broke Girls, Instagram is Twitter for people who cannot read. That is a gross oversimplification. Instagram is now one of the world’s most popular social media platforms, with more than three and a half billion worldwide users. Its feature set is constantly expanding, and opportunities for personal and social growth on Instagram increase daily.
Regardless of whether you are a business looking to gain engagement on Instagram, or just in want of more Instagram followers, the competition is tough. Organic growth on social media has become increasingly difficult. Thus, in this article, let us discuss a few tricks to find real Instagram followers.
1. Use Instagram Reels
Reels is a complete rip-off of TikTok. There is no doubt about that. But irrespective of its origin, Instagram Reels is an essential part of the platform and you are missing out on a huge opportunity if you are not using it in 2021.
Reels now has its separate tab in the navigation bar which means it has received a huge push by Facebook itself. Further, reels have a higher chance of going viral since users can discover them just like they previously discovered posts in the “explore” section. Hashtags allow you to connect your reels with topics from all over the world. This is a game-changer.
If you have a mental block and are looking for inspiration, check out a few Instagram Reels ideas here.
2. Optimize your profile
People severely undermine the value of an optimized profile. This is especially relevant after Instagram’s evolved algorithm that now searches post captions along with hashtags. That is, if you search for the word “workout”, you will see results that are tagged #workout, as well as accounts and posts that have the word “workout” in their description and caption.
Hence, you should optimize your posts and accounts with keywords relevant to your industry and content. This includes whatever you have written in the Name and Bio section of your account. These fields have become searchable now and thus, an important part of going viral.
Here is a quick tip: do not be afraid to use words that are already in use across multiple accounts. That is a good sign. Instead, refrain from using new words that are not in use.
3. Inclusivity and diversity are essential
Not enough posts on the internet focus on this topic. And that is bad. The negativity and hatred that plague this world are tragic enough without additional fuel. Fighting it through messages of inclusiveness and hope is essential.
By being inclusive, I do not only mean people from marginalized and hated communities. I am also talking about people with disabilities such as colour-blindness, deafness, etc. For example, the very first step you can take is to include subtitles with your Reels/videos for people with aural disabilities.
Scour the internet for other such tips and tricks to create a more diverse, friendly, and inclusive profile. You will surely see rapid growth.
4. Be authentic. And make shareable content
Unless your content requires heavy copyright protection, do not be frugal. Social media thrives on the concept of sharing and promoting each other. You must give in to that friendly way and post content that is authentic and shareable.
If you are re-posting an image or video from an account, always give credit to the original owner. You might think that taking credit for someone else’s work would get you quick success, but that is a counterintuitive step. Tagging other creators will connect your account with other profiles. This will make it feel human and increase chances of engagement and growth.
5. Promote on other platforms
The number “one” is enough if and only if you are a monotheist and talking about your deity. Social media is no exception to this rule. If you are trying to accomplish everything solely on Instagram, you will be sorely disappointed.
Instead, we suggest that you promote your content on other social media channels like Facebook, Twitter, Tumblr, and your website or blog if you have one. Diverting wayward traffic from other parts of the internet to your channel will significantly affect your follower count, traction, and growth.
Even the websites I just mentioned are slowly phasing out of the top place where promoting Instagram content is concerned. Studies predict that TikTok and Pinterest are evolving into the perfect media to grow your Insta channel. This is because Instagram is a photo/video channel, which directly connects to the idea behind TikTok and Pinterest. Thus, start focusing on other channels as well.
6. Longer captions matter
I will not deny the fact that most people skip over the caption. But longer captions still matter. That is because longer captions allow you to get your message across and simultaneously optimize your content with keywords. This increases your post’s ranking and discoverability.
The average number of characters in Instagram captions has increased manifolds since 2016. The protected character count crossed 400 in 2020 and that number is not falling. Hence, do not shy away from being effusive.
Before we sign-off, here is a quick tip: you can claim your Instagram account on Pinterest. Here is how.
If you have other tricks you would like to share, let us know in the comments box below.